CTrue Beauty is a fictional makeup brand created during my first year of my master’s program. This project aims to promote brand awareness for a new product, a water-based duo eyeliner, through an interactive social media campaign using an AR face filter. The filter will showcase all of the product’s available colour options and provide a few ideas for using them.
My forte lies in turning ideas into reality, with content creation coursing through my veins. My first experience in content creation began during high school when a colleague and I created a celebrity magazine that perfectly complemented the school newspaper. This sparked my interest in digital media, with writing becoming a passion, photography a perfect fit, and design making sense. Over the past 10 years, my retouching and editing skills in Photoshop have improved significantly. Though my passion lies in portraiture, my work as an eCommerce/ Digital Content creator has led me to delve into product photography. Additionally, since 2016 I have embraced web design using platforms like WordPress and Shopify, along with HTML/CSS. Currently, my focus is improving my copywriting, SEO, and online branding skills.